Over the easter holiday I've created 4 different boards - one overall African themed mood-board (the 2009 trend I've decided to go with), a colour board, a target customer board for my chosen high-street store which is ZARA, and a board of silhouettes that inspire me.I'm happy with all four, but I think my favourite is the African mood-board showing the inspirations for the trend I'm going to design for - it's really colourful and I feel that this board works the best out of any I've done before.
Then, using a combination of these boards and research I've designed 42 different items of clothing which include - Jumpsuits, Trousers, Skirts, Dresses (short and maxi), Tops and Cardigans. I had to keep my target customer in mind so while designing the clothes and prints I was constantly thinking about the type of woman who would shop in ZARA.
Here is a photo of some of my design sheets and down the left hand side are the mood-boards which helped inspire the designs. It's not a very clear photo as I only took it on my phone but it gives you some idea of the work I'm doing;
Overall, I enjoyed all the design process, I find the mood-boards and design presentation always fun to do. Drawing the same template for my clothes to go on was a bit of a drag but I like how the face are all different, giving them all their own look. I definitely found that some designs work much better than others but all together they work really nicely - it's going to be tricky picking just one outfit to represent the whole bunch of ideas I have!
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