Friday 17 April 2009

Holiday Work

I'm so pleased to have finished the first major process of my Fashion Design Practice module.

Over the easter holiday I've created 4 different boards - one overall African themed mood-board (the 2009 trend I've decided to go with), a colour board, a target customer board for my chosen high-street store which is ZARA, and a board of silhouettes that inspire me.

I'm happy with all four, but I think my favourite is the African mood-board showing the inspirations for the trend I'm going to design for - it's really colourful and I feel that this board works the best out of any I've done before.

Then, using a combination of these boards and research I've designed 42 different items of clothing which include - Jumpsuits, Trousers, Skirts, Dresses (short and maxi), Tops and Cardigans. I had to keep my target customer in mind so while designing the clothes and prints I was constantly thinking about the type of woman who would shop in ZARA.

Here is a photo of some of my design sheets and down the left hand side are the mood-boards which helped inspire the designs. It's not a very clear photo as I only took it on my phone but it gives you some idea of the work I'm doing;

Overall, I enjoyed all the design process, I find the mood-boards and design presentation always fun to do. Drawing the same template for my clothes to go on was a bit of a drag but I like how the face are all different, giving them all their own look. I definitely found that some designs work much better than others but all together they work really nicely - it's going to be tricky picking just one outfit to represent the whole bunch of ideas I have!

Thursday 16 April 2009

Style Icon #2

LADY GAGA!!

Another music/fashion female I am loving at the moment. Not only can I not stop listening to her music and have Love Game as my ring tone, she seems to be in every magazine I read. It's quite understandable that a hell of a lot of people don't like her style because it's so daring and out there but I think I admire her just as much for her bravery than the style she pulls of brilliantly.I read an article/interview with her the other day and she explained that she's always had an interest in fashion, she has great respect to elegant major designers like Chanel. I guess this just proves that she does really have a love for fashion and it's not just for show - she picks what she wants to wear and with a little bit of help from the Haus Of Gaga she has an amazing wardrobe.
I think Lady Gaga's outfits just show that she can pull off some of these crazy haute couture designers out there, although I'm afraid almost everybody else is left to stare in awe and wonder what this crazy lady will be wearing next.

I Want To Be A Pin Up Girl!

Oh what I would give to be around in the 50s, if I could travel back in time I know this would be an era I'd stop at. And given the chance, I would definitely give being a pin up girl a go!
Being a 'curvy' girl myself I've always dreamt of the defintion of beauty back then to still be here today. Women are meant to be curvy, we are meant to have more bumps than men because we carry children and it's just the way our bodies, when healthy, are supposed to be. But now it seems that to be considered pretty or good looking you have to have a figure close to that of a man, and a thin man at that! The 20s Twiggy look is still the fashion now, but i say less of the size 0s and more size 12+ real women sizes please!
Anyway...

I just love the whole look of pin-up art and photography, they're so cute and naughty, and I love the fact that it's not all in your face like most magazine models of today. The detail gone into the clothes and lingerie they wear is just as delicate as their perfect hair and make-up.
I've been thinking and I might just have to persuade my boyfriend to use my camera just so i can play dress up and do my hair and make up like a pretty pin-up girl!

Sunday 12 April 2009

Easter Suprise - a Magazine Review

Along with a few easter eggs, some money and bits and bobs I got a sewing magazine for Easter from my mum. The title is SEW HIP, a magazine that looks as if it's not been out long with this being only issue 6. It was surprisingly a really good read and I'm still happily flicking through.

It's basically a magazine dedicated to fabric - patterns for a 60's inspired dress, a cute simple dress for a little girl and even a turtle soft toy were in it! It might sound like the type of mag for middle aged women the way I just described it but it also had some really helpful and up to date information inside like countless adverts for vintage and contemporary fabric suppliers, an interview with a fashion graduate who has her own label, product reviews and book reviews.

So much of the mag just reminded me of vintage, kitsch designs found in places like Paperchase and fabric prints similar to those found in Topshop. It made me want to get my sewing machine out and start creating little fabric wonders myself, and I may even start doing that in this Easter Holiday!

I would strongly recommend it if you're bored over summer as there are so many fashion and craft ideas inside. It's full of inspiration and filled me with excitement and I know I'm going to spend the rest of my Easter Sunday flicking through it again and again and again!

P.S On a random note, how adorable is this Hello Kitty sewing machine? I've really become a fan of CUTE recently, buying floral dresses is becoming my thing and now I have a Russian doll bracelet. Hello Kitty is the epitome of kitsch. Ooh I want it!!